eFOOD '99: Marketing, Selling and Distributing Food & Beverages on the Internet — San Francisco, CA
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies - content aggregation, virtual communities, and personalization - and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:
- Aggregates content through a Worldwide Recipe Search Engine
- Personalizes content through a Personal Recipe Box and Personal Shopping List
- Creates virtual communities through a Recipe Exchange
Filed under: Ecommerce Online Customer Service Seminars
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Business to Business Marketing on the Internet — San Diego, CA
Your online enemy is no longer your competitor but instead, the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the corporate customer’s attention and then close the sale.
- Exploiting your existing customer data to target new customers
- The targeted effectiveness of email
- Constructing an interactive site for product testing and demonstration
- Case studies of innovative companies succeeding in new
business acquisitions
Filed under: Ecommerce Seminars Website Audits
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Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL
The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. Greg Stromberg and Stephan Spencer will discuss how INX International Ink Co.:
- Leverages customers, customers’ sites, employees, research firms, and online knowledge bases
- Compels users to profile themselves through online communities, personalization, and “yellow pages” directories
- Expanded their profiling system into an extranet
- Obtained, consolidated, and integrated multiple databases into their profiling system
Post Conference Workshop Wednesday, June 30, 1999:
How And Why To Audit Your Web Site
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.
This interactive workshop will give you hands-on experience
on:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
Filed under: Ecommerce Seminars Web Development
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Measuring & Evaluating Your Internet Marketing Mix — San Francisco, CA
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.
This interactive workshop will give you hands-on experience on:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
Filed under: Ecommerce Seminars Web Development Website Audits
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Beyond the Banner — Chicago, IL
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (our primary marketing objective). To this end, they’ve taken some common online marketing strategies — content aggregation, virtual communities, and personalization — and applied them in rather unconventional (and, we’re happy to say, successful) ways.
In this session we will discuss how Birds Eye:
- Aggregates content through their Worldwide Recipe Search Engine
- Personalizes content through their Personal Recipe Box and Personal Shopping List
- Creates virtual communities through their Recipe Exchange and Web forums
Filed under: Ecommerce Online Customer Service Seminars
|
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Business to Business Marketing on the Internet (IIR) — San Francisco, CA
Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.
- Using existing customer data to target new customers
- The targeted approach to e-mail
- The benefits of an interactive site for product testing and demonstration
- Case studies of innovative companies succeeding in new business acquisitions
Filed under: Ecommerce Seminars
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Internet World — Berlin, Germany
Customers are starting to demand an online catalog that takes into account their individuality as a customer. As such, the customer can efficiently navigate the catalog with the most relevant products brought to the forefront. This technology can also be used to offer special sales to individual users based on their profile.
We will discuss:
- How to monitor and generate reports on customers’ buying patterns, surfing patterns, industry, psychographics, etc.
- rules-based personalization vs. collaborative filtering
- the latest and best tools and examples of these tools in action
Filed under: Ecommerce Seminars
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Spring Internet World — Los Angeles, CA
Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and Web “look and feel”
Filed under: Ecommerce Seminars Web Development
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Fall Internet World — New York, NY
In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.
- Database development issues
- Synchronizing Quark and HTML
- Print and web “look and feel”
Filed under: Ecommerce Seminars Web Development
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Internet World Chile — Santiago, Chile
